Press release
22.09.2011 - Shanghai
Shanghai Normal University and Sennheiser Sound Academy join forces in “Recording Arts” (copy)
From coming September on the students of the degree “Recording Arts” at the Shanghai Normal University will study the course “Set-up of Wireless Microphone Systems by Sennheiser Sound Academy” as part of their degree.
 From left to right Li Cong (Dean at the college of music at the Shanghai Normal University) and Marc Vincent (General Manager Sennheiser China) signing the contract. |
The Sennheiser Sound Academy will not only provide expert knowledge but also do this through an innovative blended learning concept, where the students study theory in eLearnings online and then apply and practice it in workshops. Furthermore, Sennheiser will make high-end equipment available to the students to study with hands on. This cooperation between Shanghai Normal University and Sennheiser’s training label “Sound Academy” will be the first joint project between the electronics company and a Chinese University, and the kick-off to more involvement in the education of future Chinese sound engineers. “We are proud to start our Sound Academy program |
"Sennheiser is maintaining a long standing, excellent relationship with our Chinese markets and customers." says Volker Bartels, Speaker of Sennheiser's Executive Management Board and President Corporate Services. "Our premium approach to business includes the fact that we not only bring our products but also include education and knowledge. Having established our sales subsidiaries in Beijing and Hong Kong a few years ago, cooperating on training with a University like Shanghai Normal is a logical step in our premium approach. This constitutes a win-win situation, which is good for Sennheiser and good for the students, thus also supporting the Chinese economy. We will step-by-step expand this cooperation to more universities across China."
 Li Cong (Dean at the college of music at the Shanghai Normal University) |
Mr. LI Cong, Dean at the College of Music at Shanghai Normal University ads: “We are very glad to have a partner like Sennheiser, and we are looking forward to the positive results from this cooperation. The Recording Arts department at the College of Music is lead by young and energetic teachers, teaching a subject that needs a lot of know-how. Previous experiences at SNU had shown that cooperations between school and enterprises can generate advantages not possible otherwise. With Sennheiser, our students can have invaluable hands on experience on real world equipment, but most important, they can experience the German way of teaching on audio topics. This can expand the student’s vision, and help the talents on their way to reach an international level. |
Through this cooperation, not only Recording Arts’ academic capability is boosted into a new level, but also a new way of international cooperation on education is established. It’s a brave adventure with great meaning for both parties. With celebrating the signing of the cooperation agreement, I also wish the cooperation can be long and lasting, and this way of cooperation can be adopted by more and more schools and enterprises. This way the recording and Live PA industry in China can get prosperous.”
This first course at Shanghai Normal University will focus on one of Sennheiser’s core competences - wireless microphones. Following a brief introduction about history, the students will look into current wireless challenges and receive an outlook into the future of wireless systems.
To make sure all students can enjoy the best possible training a small group of about 20 learners will be divided into 5 groups, giving each student the chance to work hands on with the equipment, making sure things will be really understood and remembered later. The objective of the trainings is to enable students to take what they have learned and apply it to their work the next day.
The first workshop will take place in the second half of October, followed by the next group of students who will enjoy the training in February.
About Sennheiser Sound Academy
The Sennheiser Sound Academy, Sennheiser’s training label, was founded to teach this knowledge on technology and its applications to employees of the Sennheiser Group. Now the tailor-made trainings and expert knowledge are also being made available to partners and clients – bringing the concept to university students for the first time.
Sound Academy training sessions can be accessed as eLearnings online, and will be combined with practical workshops for the university programs in China, which will be launched in October, together with Shanghai Normal University.
About Recording Arts at Shanghai Normal University College of Music
The Recording Arts department at Shanghai Normal University College of Music has officially been established in 2007, after a new direction “music production” had branched out of the Music Performance Department in 2005. Within 6 years, many talented students have graduated, winning various awards for the department. As the youngest department at the College of Music, Recording Arts’ specialty is the creation of music in an electronic and digital way. Students attend courses on music production, music scoring for movie and animation and music recording during their education. They will apprehend hardware and software related topics needed for their career in the future, and will be able to handle tasks in live sound reinforcement.
The Sennheiser Group, with its headquarters in Wedemark near Hanover, Germany, is one of the world’s leading manufacturers of microphones, headphones and wireless transmission systems. The family-owned company, which was established in 1945, recorded sales of around €468 million in 2010. Sennheiser employs more than 2,100 people worldwide, and has manufacturing plants in Germany, Ireland and the USA. The company is represented worldwide by subsidiaries in France, Great Britain, Belgium, the Netherlands, Germany, Denmark (Nordic), Russia, Hong Kong, India, Singapore, Japan, China, Canada, Mexico and the USA, as well as by long-term trading partners in many other countries. Also part of the Sennheiser Group are Georg Neumann GmbH, Berlin (studio microphones and monitor loudspeakers), and the joint venture Sennheiser Communications A/S (headsets for PCs, offices and call centres).
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