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22.09.2010 - Copenhagen

“HERE TO WIN”: Sennheiser´s sense for successful gaming

Copenhagen, September 2010 - Gaming is all about passion and the desire to succeed. Winning hearts and minds of gamers worldwide with its excellent sound, Sennheiser knows the key factor to success: use your senses. The new gaming slogan “Hear to win” stands for successful series of professional gaming headsets offering the crucial advantage - the sound for winners.
  

Gaming is no longer the hobby of pale boys playing alone at home – by now, people from all ages and genders discovered the fun and entertainment of virtual activities. So it comes as no surprise that the gaming market is growing constantly: Important drivers are casual games like Farmville® or Diner Dash® which can be easily accessed and played online. The other key success factors are professional gamers who invest more time and money than ever in gaming. Formerly known “geek only” activities such as LAN parties have become events where professional players compete on a high level, with large amounts of prize money and hundreds of thousands of viewers – on site and on the internet. Popular games such as Counter-Strike®, Starcraft® or Quake® have their own eSports league. The number of online portals dedicated to gaming is almost countless and even special TV channels are only broadcasting important games and news. In some countries, professional players are celebrated like pop stars.
 

“Hear to win” – it’s all about sound

Being a professional sound expert, Sennheiser has not only close relationships with international artists but also with professional gaming teams like mTw, a German eSport clan. In a constant learning process Sennheiser and the team shared insights during the development process of the new gaming headsets. How could the headsets be improved in order to provide a crucial advantage against other players? What gives them the special “hear to win” twist?
  

In multi-player games such as Counter-Strike® and Quake®, communication among fellow players and the sound in the game are crucial. You need to hear even the slightest movement in the back and need to communicate with your team players in order to succeed. Gaming headsets therefore are more than just peripheral devices – they are game deciding factors. 

Special features provide players with crucial advantages
Full concentration is the key to success: Close design of ear cups makes sure that players can totally concentrate on the game as all ambient noises are muffled. If you are not comfortable with a total blocking of noises and want to stay in touch with your surroundings, a headset with open design is perfect for you. By the constant air flow through the ear cups you keep a cool head – even in the most exciting gaming sessions.

All Sennheiser gaming headsets with headband feature a noise-canceling microphone which guarantees crystal clear voice transmission even in loud surroundings. Another important feature of the new pro models is their intuitive ease of use - you can mute the microphone easily by raising the boom arm; the sound volume can be adjusted directly via a control on the right ear cup.
 

Some of Sennheiser’s gaming headsets add a third dimension to the game: 7.1 surround sound powered by Dolby* Headphone. With the 360° acoustics players can precisely locate their in-game competitors in virtual space, even before they see him – so they are always a step ahead on the road to victory. In this way, games are turned into an extraordinary experience as people feel they are actu-ally in the game. Sennheiser gaming headsets combine practicality with style: Two of them received a red dot design award.
 

Andre "nooky" Utesch, German Counter-Strike Source® pro and team member of mTw, describes the new headsets as follows: „With the Sennheiser gaming headset I finally have a headset that I can not only use for playing Counter Strike Source® but that also provides brilliant sound when watching movies or listening to music. Thanks to the turnable ear cup of the PC 330 I can easily talk to my fellow players without having to take the headset off and missing part of the game. You really feel that Sennheiser included our feedback in the design of the headsets. Now, amateurs and casual players too have access to a professional gaming headset.”
 

Sennheiser Communications is the result of a joint venture between the electro acoustics specialist Sennheiser Electronic GmbH & Co. KG and the hearing healthcare specialist William Demant Holding Group. Decades of experience in pro music and hearing healthcare has helped the six-year-old company produce award-winning, innovative headsets.

Download press release:
press_release_lifestyle_en.zip (274 kB)
 

For more information about Sennheiser Communications, please visit www.senncom.com or contact:
 
Sennheiser Communications A/S
Guido Karbautzki
Langager 6 • 2680 Solrød Strand
Denmark
Tel +45 56 18 0035
Fax +45 5618 0099
gka@senncom.com

   

*Dolby is a registered trademark of Dolby Laboratories.